https://www.optout.ws/tags/ad-tracking/Recent content in Ad Tracking on OptOut.wsHugo -- gohugo.ioenOptOut.wsMon, 15 Jun 2026 00:00:00 +0000https://www.optout.ws/post/how-to-opt-out-of-facebook-and-google-ad-tracking/Mon, 15 Jun 2026 00:00:00 +0000https://www.optout.ws/post/how-to-opt-out-of-facebook-and-google-ad-tracking/ <h2 id="the-ad-profile-you-never-filled-out">The Ad Profile You Never Filled Out</h2> <p>The unsettling part of targeted advertising is not the ad you see on Facebook or Google — it is everything those companies learned about you <em>before</em> you saw it, on websites and in apps that have nothing to do with either. When a retailer's site loads a Meta pixel or a Google tag, your visit, the product you viewed, and the purchase you made can be reported back and stitched into an advertising profile keyed to your account. The Electronic Frontier Foundation's primer on <a href="https://www.eff.org/issues/online-behavioral-tracking">online behavioral tracking</a> describes how this cross-site collection works: a handful of large networks see you across vast swaths of the web because their code is embedded nearly everywhere, building a behavioral dossier you never knowingly contributed to.</p>